![]() For example, one of my audit clients, when he did this research, found out that one of his audience’s key Pain Points was loneliness! When you know their Pain Points, you can build in features to your service which help differentiate you from your competition down the road. This is why doing some research with your target market is essential to identifying your target audience’s Pain Points. Of course, this is difficult to articulate when you sell a compliance lead service such as year-end accounts or audit. The Pain Points are the deep-seated, normally emotional, reasons why someone will buy your service. Once you know your niche, you need to do the second part, which is to identify the value you bring to them. The first part is identifying your niche or specialism. There are two key parts to your sound bite. it forms part of your 60-second networkers pitch.it differentiates you from the other accountants, lawyers or consultants in the room. ![]() it proactively creates a ‘suffix’ or ‘tagline for you’.it prompts a deeper conversation on the ‘how you achieve results for your clients’.The business development benefits of having a good sound bite are as follows: (I know, you have heard this all before…) But, it’s important, so I will hammer home the point. When you are meeting someone online or in the flesh you only have a few seconds to make a good first impression. We took a step back and identified a sound bite which felt right for him but also brought both pieces of his disparate businesses together. For example, one of my clients was having trouble reconciling the two different parts of his business. When you know who you are and what you are about, you can use this sound bite to help you make decisions on whether you will take on this piece of work. It is effectively a one-sentence statement of your personal brand. There are several reasons why you need a sound bite. I help independent retailers to maximise their profits by paying the least amount of tax I help technology companies protect their business’s assets and gain an advantage over their competitors Why do you need a sound bite? Here are other soundbites from people in the professions: I help professionals become the Go-To Expert What is a sound bite?Ī sound bite is a short sentence that communicates who you help and the results you help them achieve. However, as you read through this blog post you will discover why it is core to what you do, how you do it, and your ease at winning business. On the surface of it, having a sound bite doesn’t sound that important for any professional. ![]() We are going to dig into Chapter 3 of the Go-To Expert, and explore in more depth the concept of a sound bite. ![]()
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